The majority of Web3 projects repeatedly make the same error: they pay well-known influencers a large amount of tokens and then hope for miracles. It seldom ever does, spoiler alert.
Why? As the majority of influencers aren’t genuinely interested in your idea. They move on as soon as the campaign concludes, giving you only short-term publicity and no lasting influence.
But what if you empower those who already believe in what you’re building, rather than splurging on strangers? At Badchain, we did just that, and here is why it was successful.
Find the Right People (They’re Already Here)
Your best ambassadors aren’t influencers, they’re your community members. They’re the ones who:
- Engage in Telegram and Discord chats daily.
- Defend your project when FUD appears.
- Create content, memes, and explainers without being asked.
Instead of going the traditional route, we asked ourselves: What if we built a close community of dedicated people rather than hiring influencers who disappear after a while?
How Badchain Found Its First BAD Ambassador
We call ourselves Roast Chain, so we put it to the test and launched a Roast Bounty on Superteam Earn, paying people to roast Badchain in the most creative way possible. The rules? Read about us, then tear us apart.
We got 65 brutal, hilarious, and painfully accurate submissions and the best part? The community loved it. People were amazed that we were literally giving money to be roasted.
The winner? We hired the winner as our first BAD ambassador on a monthly payment plan. Instead of paying random influencers, we elevated the people who truly understood us and that’s how our ambassador program was born.
Give Ambassadors a Reason to Stick Around
An ambassador program can be started by anyone. It won’t last, though, if you don’t foster a feeling of community.
This is what sustains ambassadors over time:
Monthly Rewards That Matter
Forget one-time payments. Keep ambassadors motivated with:
- Tokens or NFTs (real value, not just “exposure”)
- Early access to new features (let them test first)
- Exclusive merch or digital collectibles
Recognition & Status
People love being part of something special. Give them:
- Special roles & badges (Discord, Telegram, Twitter)
- Spotlights on official channels (feature their content)
- Opportunities to collaborate with the team.
Community Access & Decision Power
- Give them a say in governance & product decisions.
- Let them mentor newer community members.
- Keep communication tight, no gatekeeping.
When people feel valued, they’ll market your project for free.
Let Ambassadors Be Creative
Too often, ambassador programs are dismissed as short-term marketing ploys. But that’s not how real communities function.
Here’s how you design an ambassador program that lasts:
- Top ambassadors should be encouraged to mentor new ambassadors.
- Give them responsibilities that extend beyond marketing, such as hosting AMAs and blogging.
- Iterate and improve based on feedback from the community.
Badchain isn’t looking for short-term fame. We’re fostering a tight-knit community that encourages ambassadors to stay.
Conclusion
Marketing takes care of itself when your community is full of believers.
Rather than chasing influencers, we at Badchain decided to invest in our community. And the outcomes? More interaction. More genuine content. Greater devotion to the community.
Do you want to make your neighborhood a marketing powerhouse? Keep your top members close at hand first.
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